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Your trade show display is a lot like a store front window and has the same purpose. A trade show booth display affords you a unique opportunity to attract the attention of people walking by. These are potential clientele - potential customers. At the same time your trade show booth display can showcase your products and services. As an exhibitor, gaining valuable leads at the show is important, but just as important is leaving a positive lasting impression amongst booth visitors. One of the best ways to do this is through uniquely developed customized trade show booths.

You want your graphics to give your primary product message maximum exposure. The rest of your trade show booth graphics should be devoted to enhancing or illustrating the "primary product message". Do not focus on using lots of copy to tell people about your product. If the show is successful, you will spend most of your time blocking the view of your display, and prospects won't be able to see the details anyway.