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When it comes to inventory control, smaller businesses have traditionally relied on doing a physical count, usually done monthly, that had to be manually entered into the computer system. The inventory software available to them was extremely limited. This required many man-hours and made it difficult to know exactly how many of a particular item was on hand at any given time. It also increased the likelihood of running out of an item, causing customers to purchase the product elsewhere.
These days, the availability of electronic inventory tracking solutions puts the competitive advantage back in the small businesses' favor. Now, not only can the local business compete on price, but they are still able to maintain the same level of customer service that draws their customers in the first place.