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One method of getting traffic to a Chicago website is to enhance the web site's organic search engine rankings in searches for Chicago services through search engine optimization (SEO).

Search Engine Marketing, involves promoting a Web site using search engines by using a number of techniques.

SEO is an important task for traffic building for all Chicago websites and online companies. Another is by buying pay-per-click (PPC) ads with search engines. These ads are based on selected keywords and then are displayed on search engine results pages when those keywords are used in a search. Results may also come up on other Web sites whose content includes the keywords specified.

Still another type of search engine marketing involves link building. Link building to a website from other relatedsites is a way of increasing exposure of the site and increasing organic rankings in the search engines.