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Business News - As of Monday, April 7, Yahoo has turned down Microsoft's most recent bid to buy the company. Microsoft had bid about $44.6 billion on February 1. This represented an offer that was worth about 62% above current market value of Yahoo's shares.

In their letter to Microsoft, Yahoo chief honchos Jerry Yang and Roy Bostock claim the offer is too low and doesn't reflect recent moves Yahoo has made to shore up their sometimes sagging fortunes. Those moves include a new three year financial plan, and the recent unveiling of their new AMP advertising management platform.

Many observers think there be more to this story than dollars and cents. In his response to Yahoo Steve Ballmer, Microsoft CEO questioned why Yahoo would seek competitive bids from other potential buyers like Google, News Corp and Time Warner, but would not negotiate with Microsoft. Ballmer suggested Microsoft might have to go directly to shareholders.

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